Not having fun is a waste of time!” - PUMA CEO Bjørn Gulden and Giorgio Chiellini Talk About Leadership | Business Wire
Bjorn Gulden: refocusing a company around its core values | Financial Times
Bjorn Gulden officially leaving Puma for Adidas
Adidas Confirms Gulden as New CEO – WWD
Adidas Appoints Ex-Puma Chief Bjorn Gulden as New CEO From January (ETR:ADS) - Bloomberg
Bjørn Gulden Officially Named CEO of adidas | Hypebeast
CEO Bjørn Gulden on the big Puma comeback | Vogue Business
Kasper Rorsted meets Björn Gulden: Adidas and Puma bury rivalry
Adidas in Talks With Puma's Gulden to Replace CEO Rorsted (ETR:ADS PUM) - Bloomberg
Adidas hires Puma's Bjørn Gulden as its new CEO - Euro Financial Review
PUMA® - PUMA APPOINTS BJÖRN GULDEN AS NEW CEO
Interview with PUMA CEO Bjørn Gulden about homosexuality in men's football and his former career as an athlete - PUMA CATch up
Adidas Appoints Ex-Puma Chief Gulden as New CEO From January | BoF
Bjorn Gulden to move across a German village, as he moves from PUMA CEO to adidas CEO - runblogrun
Puma CEO Björn Gulden Plans on Making the Brand a Hit in the US – Footwear News
Adidas Names Puma's Bjørn Gulden as CEO, Exec Takes Over in January – Footwear News
Expats Shouldn't Run Big Markets': Puma CEO Bjorn Gulden - Forbes India
Puma Names New CEO, as Adidas Is Interviewing Its Current One – WWD
CEO Letter | PUMA GB 2019
Expats Shouldn't Run Big Markets': Puma CEO Bjorn Gulden - Forbes India
Puma performs strongly in the second quarter of 2018
Adidas appoints boss of rival Puma as CEO after Ye fallout - The San Diego Union-Tribune
